Neuroscience research in consumer behavior: A review and future research agenda-Reference-Cited by-同舟云学术

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Neuroscience research in consumer behavior: A review and future research agenda

Published:2022-03-29 Issue:5 Volume:46 Page:2041-2067
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Oliveira Pedro Miguel¹^ORCID,Guerreiro João¹^ORCID,Rita Paulo²^ORCID

Affiliation:

1. Business Research Unit (BRU‐IUL) Instituto Universitário de Lisboa (ISCTE‐IUL) Lisboa Portugal

2. NOVA Information Management School (NOVA IMS) Universidade Nova de Lisboa Lisboa Portugal

Funder

Fundação para a Ciência e a Tecnologia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12800

Reference189 articles.

1. Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

2. Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

3. Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

4. Supporting Systematic Reviews Using Text Mining

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1. Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness;Journal of Marketing Theory and Practice;2024-08-14

2. Predicted consumer buying behavior in neural marketing based on convolutional neural network and short-term long-term memory;Multimedia Tools and Applications;2024-07-01

3. Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type;BRQ Business Research Quarterly;2024-04-26

4. Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda;Tourism & Management Studies;2024-04-09

5. Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store;International Journal of Retail & Distribution Management;2024-02-26

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