Ad avoidance in the digital context: A systematic literature review and research agenda
Author:
Affiliation:
1. Department of Marketing and Advertising Trabzon University Trabzon Turkey
2. Department of Advertising and Public Relations Aksaray University Aksaray Turkey
3. College of Management Metropolitan State University Minneapolis Minnesota USA
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12882
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1. The theoretical development and research methodology in green hotels research: A systematic literature review
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