Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda-Reference-Cited by-同舟云学术

Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda

Published:2022-07-16 Issue:6 Volume:46 Page:2071-2103
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Prasad Ashok A.¹^ORCID,Kumar Ravi Shekhar¹^ORCID

Affiliation:

1. Department of Marketing XLRI—Xavier School of Management Jamshedpur India

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12844

Reference301 articles.

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3. Adidas. (2018 June 1).Run for the Oceans. Retrieved from adidas.com:https://news.adidas.com/running/-run-for-the-oceans-returns-adidas-x-parley-harness-the-power-of-sport-to-create-awareness-for-th/s/5b424d6e-a4ff-4f07-82b9-40cfaabf2543

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