Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes
Author:
Affiliation:
1. Willie A. Deese College of Business and Economics North Carolina Agricultural and Technical State University Greensboro North Carolina USA
2. Darla Moore School of Business University of South Carolina Columbia South Carolina USA
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/joca.12379
Reference78 articles.
1. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
2. The Aversive Racism Paradigm and Responses Favoring African Americans: Meta-Analytic Evidence of Two Types of Favoritism
3. Activating stereotypes with brand imagery: The role of viewer political identity
4. Seeing race and seeming racist? Evaluating strategic colorblindness in social interaction.
5. Appraisals of Prejudice and Discrimination
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Stigma in marketing and consumer research: A literature review and research agenda;Journal of Consumer Behaviour;2024-03-09
2. Guest editorial: challenging the coloniality of raced markets;Journal of Consumer Marketing;2023-07-20
3. PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES;Marketing Education Review;2022-10-31
4. ‘Come and get a taste of normal’: Advertising, consumerism and the Coronavirus pandemic;European Journal of Cultural Studies;2022-07-19
5. Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach;Journal of Consumer Research;2021-08-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3