How User‐centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry
Author:
Affiliation:
1. Dublin City University Dublin Ireland
2. Ulster University Belfast UK
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12326
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1. Outsourcing to an Unknown Workforce: Exploring Opensurcing as a Global Sourcing Strategy
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5. Rents, Rights N'Rhythm: Cooperation, Conflict and Capabilities in the Music Industry1
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