The future of multipurpose prevention technology product strategies: understanding the market in parallel with product development

Author:

Romano JW1,Van Damme L2,Hillier S3

Affiliation:

1. NWJ Group; LLC; Wayne PA USA

2. The Bill and Melinda Gates Foundation; Seattle WA USA

3. Department of Obstetrics, Gynecology and Reproductive Sciences; University of Pittsburgh; Magee-Womens Hospital of UPMC; Pittsburgh PA USA

Publisher

Wiley

Subject

Obstetrics and Gynecology

Reference16 articles.

1. Prevalence of knowledge and use of the female condom in South Africa;Guerra;AIDS Behav,2014

2. First approved inhaled insulin therapy for diabetes mellitus;Triplitt;Expert Opin Drug Deliv,2007

3. Target Product Profile: a renaissance for its definition and use;Tebbey;J Med Marketing: Device Diagnostic Pharm Marketing,2009

4. Bowe C Pfizer takes a $2.8 billion write-down after failure of insulin treatment. Financial Times

5. Preferences of patients with diabetes mellitus for inhaled versus injectable insulin regimens;Chancellor;Pharmacoeconomics,2008

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