What Keeps Managers Away from a Losing Course of Action? Go/Stop Decisions in New Product Development
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12100/fullpdf
Reference52 articles.
1. The psychology of sunk cost;Arkes;Organizational Behavior and Human Decision Processes,1985
2. Critical signals for making go/no go decisions in new product development;Balachandra;Journal of Product Innovation Management,1984
3. R&D project termination decisions: Processes, communication, and personnel changes;Balachandra;Journal of Product Innovation Management,1996
4. Escalation of commitment in individual and group decision making;Bazerman;Organizational Behavior & Human Performance,1984
5. Effects of information presentation format on consumer information acquisition strategies;Bettman;Journal of Consumer Research,1977
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