What about Passive Innovation Resistance? Investigating Adoption-Related Behavior from a Resistance Perspective
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12161/fullpdf
Reference161 articles.
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3. Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation;Antioco;European Journal of Marketing,2010
4. Usefulness, enjoyment, and self-image congruence: The adoption of e-book readers;Antón;Psychology and Marketing,2013
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