Factors affecting use of word-of-mouth by dental patients
Author:
Funder
National Research Foundation of Korea
Publisher
Elsevier BV
Subject
General Dentistry
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/idj.12387/fullpdf
Reference21 articles.
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2. Consumer information, insurance, and doctor shopping: the elderly consumer’s perspective;White-Means;J Consum Aff,1989
3. Marketing is everything;McKenna;Harv Bus Rev,1991
4. Professional services referrals: a model of information acquisition;Beltramini;J Serv Mark,1989
5. The web of word of mouth;Whyte;Fortune,1954
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