Incentives for plasma donation

Author:

Koch Elena1,Leiße Antonia1,Veseli Besarta1,Jensen Johannes1,Spekman Marloes2ORCID,Merz Eva‐Maria23ORCID,Shehu Edlira4ORCID,Thibert Jean‐Baptiste56ORCID,Beurel‐Trehan Antoine57ORCID,Leblond Marion8,Oesterer Martin9,Kluge Philipp9,Forioso Donata10,Clement Michel1ORCID

Affiliation:

1. Research Group on Health Marketing, Institute for Marketing University of Hamburg Hamburg Germany

2. Department of Donor Medicine Research, Research Group on Donor Studies Sanquin Research Amsterdam The Netherlands

3. Faculty of Social Sciences Vrije Universiteit Amsterdam Amsterdam The Netherlands

4. University of Groningen Groningen The Netherlands

5. Etablissement Français du Sang Rennes France

6. Institute of Law and Political Science University of Rennes Rennes France

7. Laboratory of Psychology: Cognition, Behavior, Communication University of Rennes 2 Rennes France

8. Etablissement Français du Sang Besançon France

9. DRK‐Blood Service Baden‐Wuerttemberg‐Hessen Mannheim Germany

10. Centro Nazionale Sangue Istituto Superiore di Sanità Rome Italy

Abstract

AbstractBackground and ObjectivesThis work provides an overview of the incentives used for plasma donation in Europe and beyond. The overview can provide new ideas to blood establishments.Materials and MethodsWe conducted a systematic online search of incentives used and asked national experts to validate the data across all European Union countries as well as other European and non‐European countries. We categorized the data into level of incentive (using the Nuffield Council on Bioethics' rungs [2011]) and country.ResultsWe analysed more than 490 organizations across 26 countries. Our findings reveal different incentives used in these countries. Snacks and pre‐donation health checks are commonly provided. In addition, loyalty programmes, small gifts, vouchers, lotteries, travel compensations and time off from work extend the strategic incentive portfolio. Only seven countries offer financial compensation ranging from the equivalent of 10–35€ for European countries. In countries with a decentralized model, where more than one organization collects plasma, we observe that more diversified incentive strategies are generally used, including monetary and non‐monetary incentives. In countries with a centralized model, where only one organization is allowed to collect plasma, financial compensation is usually not offered. Centralized plasma collection without financial compensation relies on a wider range of non‐monetary incentives than with financial compensation.ConclusionThe country group analysis offers valuable insights into the relationship between incentive strategies and the prevailing centralized versus decentralized plasma collection model. This overview provides a broader understanding of incentives used by blood establishments and offers avenues for future practice.

Funder

European Commission

Publisher

Wiley

Reference29 articles.

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3. Plasma collection and supply in Europe: Proceedings of an International Plasma and Fractionation Association and European Blood Alliance symposium

4. Challenges for Plasma-Derived Medicinal Products

5. The Brussels Times.EU looks to reduce dependency on the US for human plasma needs. Available from:https://www.brusselstimes.com/396659/eu‐looks‐to‐reduce‐dependency‐on‐the‐us‐for‐human‐plasma‐needs. Last accessed 10 Nov 2023.

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