Author:
Borgerson Janet L.,Schroeder Jonathan E.,Escudero Magnusson Martin,Magnusson Frank
Subject
Economics and Econometrics,Business and International Management
Reference77 articles.
1. Leveraging the corporate brand;Aaker;California Management Review,2004
2. Organizational identity and identification;Albert;Academy of Management Review,2000
3. Hermeneutics and consumer research;Arnold;Journal of Consumer Research,1994
4. Visual identity;Baker;European Journal of Marketing,1997
5. Corporate identity, corporate branding and corporate marketing;Balmer;European Journal of Marketing,2001
Cited by
29 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献