‘Othering’ the unprepared: Exploring the foodwork of Brexit‐prepping mothers

Author:

Kerrane Ben1ORCID,Kerrane Katy2,Bettany Shona3,Rowe David4

Affiliation:

1. Manchester Metropolitan University Business School Manchester UK

2. University of Liverpool Management School Liverpool UK

3. Huddersfield Business School University of Huddersfield Huddersfield UK

4. University of York Management School University of York York UK

Abstract

AbstractWe explore the foodwork performed by white middle‐class mothers in the United Kingdom who were preparing to feed their families in anticipation of post‐Brexit resource scarcity. We illustrate their laborious preparations (‘prep‐work’) as they stockpiled items (mostly food) in anticipation of shortages. We reveal tensions in how they envisaged how (and who) to feed. Analysis reveals how our (privileged, white middle‐class) participants enrolled ‘good’ motherhood into prep‐work and engaged in a new form of ‘othering’. Non‐prepping ‘(m)others’ were positioned as deficient, ‘bad’ parents due to failure to save children from post‐Brexit risk/hunger, and participants downplayed their own (classed and material) advantage in being able to prepare. By exploring their prep‐work accounts, we illustrate how they assumed a morally superior motherhood position to the non‐prepared underclass and make several contributions. First, we extend foodwork categories, recognizing additional foodwork of managing and hiding stockpiles (given stigma/ridicule surrounding prep‐work). Second, we illustrate the darker side of motherhood that prep‐work revealed, which clashes with elements of intensive motherhood ideology. Third, we illuminate the ‘othering’ of a new parental underclass: the unprepared.

Publisher

Wiley

Subject

Organizational Behavior and Human Resource Management,Gender Studies

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