Incidence of Market Typologies and Pattern of Marketing Activity Performance in Selected African Countries
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1300/J042v01n03_05
Cited by 23 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The role of positioning in the retail banking industry of Sub-Saharan Africa;International Journal of Bank Marketing;2017-06-05
2. The execution of marketing strategies in a developing economy;African Journal of Economic and Management Studies;2016-03-14
3. Competing with Marketing Channels and Logistics in Africa's Booming Markets: An Investigation of Emerging Supply Chain Management Practices in Ghana;Journal of Marketing Channels;2015-04-03
4. Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana;Creating and Delivering Value in Marketing;2014-10-29
5. An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa;International Journal of Bank Marketing;2011-07-26
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