1. Country-of-Origin and Brand Effects:
2. Bamossy, G., Beracs, J., Heslop, L. and Papadopoulos, N. 1986. East Meets West: A Country of Origin Analysis of Western Products by Hungarian and Dutch Consumers. Proceedings of the Second International Marketing and Development Conference. 1986, Budapest. pp.149–152.
3. Bandyopadhyay, Subir and Cheng, Dong. 1995. Beyond Country-of-Origin Effects: Introducing the Concept of Place-of-Origin. Proceedings of the 5th International Marketing and Development Conference. 1995, Beijing. pp.39–43.
4. UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image