INVESTMENT COMPONENT OF THE DEVELOPMENT OF RURAL AREAS OF UKRAINE

Abstract

The article is devoted to the problems of the development of rural areas, the result of which is a sociological survey of rural residents. Rural communities are faced with insufficient funding for the development of territories, lack of investment, which prevents the modernization and development of infrastructure, the introduction of innovations in the rural economy. A favorable investment climate is decisive in increasing the attraction of investments in the country's economy, including in the development of rural areas. An analysis of direct foreign investments in the economy of Ukraine was carried out. The effectiveness of community management is determined by the effectiveness of the developed strategy for the development of rural territories, which is based on the use of the territory's potential with the state support of residents' initiatives and the active participation of local governments in creating incentives for balanced economic and social development of regions. On the base of the analysis of the problems of rural areas, ways of their development are proposed, one of which is the formation of an effective strategy aimed at the implementation of projects and the introduction of innovations using the financial and economic potential of the specific rural area. It was determined that the formed own strategy should be individual and special, since it is based on taking into account the priority interests and needs of a certain territorial community and using the economic potential of the rural area. The stages of developing a development strategy and evaluating the effectiveness of rural territorial communities are detailed An analysis of the world experience regarding the use of financial instruments for the stimulation and development of rural territorial communities in the regional system of the member states of the European Union was carried out. The main advantages of using financial tools for the development of communities and rural areas in Ukraine are given. Conclusions were made that the effectiveness of the state policy of supporting the development of rural areas will be evidenced by the activation of entrepreneurship in the countryside, the expansion of opportunities for self-realization of rural residents, including internally displaced persons, ensuring the financial capacity of communities, especially thanks to the activation of investment attraction. The use of public-private partnership (PPP) as an innovative financial instrument in the system of local self-government is proposed, which will contribute to meeting the needs of rural territorial communities through the attraction of additional financial resources for the development of infrastructure facilities in the rural area with simultaneous control over them.