Views and perceptions of medical representatives and physicians about the role of medical representatives and pharmaceutical advertisement in Saudi Arabia

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Views and perceptions of medical representatives and physicians about the role of medical representatives and pharmaceutical advertisement in Saudi Arabia – A pilot study

Published:2022 Issue:4 Volume:11 Page:127
ISSN:2319-9644
Container-title:Journal of Research in Pharmacy Practice
language:en
Short-container-title:J Res Pharm Pract

Author:

Faqeh Sultan,Alansari Safwan,Althagafi Abdulrahman,Abdulaziz Akrm,Alhajjaji Abdulrahman,Kurdi Ahmad,Allihyani Moayad,Qashlan Mutaz,Alhotirshi Raghad,Alhassani Rawan,Alsurayhi Suhail,Alshareef Omar,Ali Majid

Publisher

Medknow

Subject

General Medicine

Reference33 articles.

1. Kotler P, Keller K. Marketing Management: Analysis, Planning, Implementation and Control. Englewood Cliffs, N.J. London: Prentice Hall; 2005.

2. A survey on doctor's expectation from medical representative in Karnataka State;Ankush;Int J Curr Res Rev,2005

3. Influence of pharmaceutical marketing on prescription practices of physicians;Narendran;J Indian Med Assoc,2013

4. Physicians' perceptions of medical representative visits in Yemen: A qualitative study;Al-Areefi;BMC Health Serv Res,2013

5. World Health Organization. Ethical Criteria for Medicinal Drug Promotion. WHO: World Health Organization; 1988. Available from: https://apps.who.int/iris/handle/10665/38125. [Last accessed on 2021 Dec 31].

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