Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process

Author:

Hung Chih-Lung,Wu Jen-Her,Chen Pei-Yu,Xu Xiaoyu,Hsu Wan-Ling,Lin Li-Min,Hsieh Ming-CheORCID

Publisher

Elsevier BV

Subject

Library and Information Sciences,Management Science and Operations Research,Computer Science Applications,Media Technology,Information Systems

Reference69 articles.

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3. Content length: What’s the ideal length of a blog post for seo in 2022?;Carter,2022

4. Social media marketing for businesses: Organic promotions of web-links on Facebook;Chawla;Journal of Business Research,2021

5. Exploring the online doctor-patient interaction on patient satisfaction based on text mining and empirical analysis;Chen;Information Processing & Management,2020

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