Consumer tradeoff of advertising claim versus efficacy information in direct-to-consumer prescription drug ads

Author:

Aikin Kathryn J.,Betts Kevin R.,Ziemer Kathryn Schaefer,Keisler Aysha

Funder

US Food and Drug Administration

Publisher

Elsevier BV

Subject

Pharmaceutical Science,Pharmacy

Reference25 articles.

1. Presenting efficacy information in direct-to-consumer prescription drug advertisements;O'Donoghue;Patient Educ Counsel,2014

2. Using a drug facts box to communicate drug benefits and harms: two randomized trials;Schwartz;Ann Intern Med,2009

3. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence;Zeithaml;J Market,1988

4. The role of marketing in pharmaceutical research and development;Calfee;Pharmacoeconomics,2002

5. The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value;Teas;J Acad Market Sci,2000

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