Marketing on the Internet — who can benefit from an online marketing approach?-Reference-Cited by-同舟云学术

Marketing on the Internet — who can benefit from an online marketing approach?

Published:2000-01 Issue:4 Volume:27 Page:383-393
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Kiang Melody Y,Raghu T.S,Shang Kevin Huei-Min

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference38 articles.

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2. Net sales;Andrews;CA Magazine,1997

3. L.V. Aspinwall, The characteristics of goods theory, in: W. Lazer, E.J. Kelley (Eds.), Managerial Marketing: Perspectives and Viewpoints, Richard D. Irwin, Homewood, IL, 1962, pp. 633–643.

4. Online tool removes costs from process;Avery;Purchasing,1997

5. Mail versus mall: a strategic analysis of competition between direct marketers and conventional retailers;Balasubramanian;Marketing Science,1998

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