Sonic branding in sport: A model for communicating brand identity through musical fit-Reference-Cited by-同舟云学术

Sonic branding in sport: A model for communicating brand identity through musical fit

Published:2015-07-01 Issue:3 Volume:18 Page:321-330
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Ballouli Khalid¹,Heere Bob¹

Affiliation:

1. Department of Sport and Entertainment Management, University of South Carolina, 701 Assembly Street, Carolina Coliseum, Suite 2026 , Columbia, SC 29208, United States

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2014.03.001

Reference102 articles.

1. D.A.AakerBuilding strong brands1996Free PressNew York

2. Purchase occasion influence on the role of music in advertising

3. Examining managers’ theories of how atmospheric music affects perception, behaviour and financial performance

4. Exploring managers’ implicit theories of atmospheric music: comparing academic analysis to industry insight

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