Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector-Reference-Cited by-同舟云学术

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Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Published:2018-10 Issue: Volume:68 Page:187-197
ISSN:0261-5177
Container-title:Tourism Management
language:en
Short-container-title:Tourism Management

Author:

Talón-Ballestero Pilar,González-Serrano Lydia,Soguero-Ruiz Cristina,Muñoz-Romero Sergio,Rojo-Álvarez José Luis

Funder

PRINCIPIAS

FINALE

Spanish Government

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference88 articles.

1. Using data mining methods to build customer profiles;Adomavicius;Computer,2001

2. Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions;Anwar;Journal of Vacation Marketing,2004

3. A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors;Ariffin;International Journal of Hospitality Management,2012

4. Using volunteer-employed photography to inform tourism planning decisions: A study of St David's peninsula, wales;Balomenou;Tourism Management,2014

5. Customer segmentation in the telecommunications industry;Bayer;The Journal of Database Marketing & Customer Strategy Management,2010

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