Author:
Vermeulen Ivar E.,Seegers Daphne
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference36 articles.
1. Consumer response to negative publicity: the moderating role of commitment;Ahluwalia;Journal of Marketing Research,2000
2. Salience Effects in Brand Recall;Alba;Journal of Marketing Research,1986
3. Transitions in preference over time: the effects of memory on message persuasiveness;Alba;Journal of Marketing Research,1992
4. Banaji, M. (2001). Implicit attitudes can be measured. The nature of remembering: Essays in honor of Robert G. Crowder (pp. 117–150).
5. How critical are critical reviews? The box office effects of film critics, star power, and budgets;Basuroy;Journal of Marketing,2003
Cited by
891 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献