Author:
Chen Ching-Fu,Phou Sambath
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference70 articles.
1. Building strong brands;Aaker,1996
2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
3. When good brands do bad;Aaker;Journal of Consumer Research,2004
4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychological Bulletin,1988
5. The self-regulation of attitudes, intentions and behavior;Bagozzi;Social Psychology Quarterly,1992
Cited by
444 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献