Economic performance measurement systems for event planning and investment decision making

Author:

Della Lucia Maria

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference83 articles.

1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

2. A study on tourist management in China based on Radio Frequency Identification (RFID) technology;Aliana,2011

3. The importance of mega-events in the development of tourism demand;Bos;Festival Management and Event Tourism,1994

4. Eventi culturali e sviluppo economico locale: quali strategie e quali politiche?;Bracalente,2009

5. Reconciling cost-benefit and economic impact assessment for event tourism;Burgan;Tourism Economics,2001

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