Explaining regional dynamics of marketing strategies: The experience of the Tuscan wine producers

Author:

Vergamini DanieleORCID,Bartolini FabioORCID,Prosperi Paolo,Brunori Gianluca

Funder

Horizon 2020

Publisher

Elsevier BV

Subject

Sociology and Political Science,Development,Geography, Planning and Development

Reference53 articles.

1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?;Banker;Manag. Decis.,2014

2. Matchmakers in wine marketing channels: the case of French wine brokers;Baritaux;Agribusiness,2006

3. Firm resources and sustained competitive advantage;Barney;J. Manag.,1991

4. Explaining determinants of the on-farm diversification: empirical evidence from Tuscany region;Bartolini;Bio-based Appl. Econ. J.,2014

5. Wine origin and organic elaboration, differentiating strategies in traditional producing countries;Bernabeu;Br. Food J.,2008

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