Negative Consequences of Storytelling in Native Advertising
Author:
Funder
Saginaw Valley State University
Kent State University
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference81 articles.
1. Recognizing native ads as advertising: Attitudinal and behavioral consequences;An;Journal of Consumer Affairs,2019
2. Novelty and curiosity as determinants of exploratory behavior;Berlyne;British Journal of Psychology, General Section,1950
3. Aesthetics and Psychobiology;Berlyne,1971
4. Attitude toward the ad and brand choice;Biehal;Journal of Advertising,1992
5. Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations;Boerman;Psychology and Marketing,2014
Cited by 20 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition;Journal of Retailing and Consumer Services;2024-09
2. Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework;Cogent Business & Management;2024-08-19
3. Impact of product vs brand storytelling on online customer experience;International Journal of Wine Business Research;2024-06-11
4. Meme marketing effectiveness: A moderated-mediation model;Journal of Retailing and Consumer Services;2024-05
5. Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type;BRQ Business Research Quarterly;2024-04-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3