1. Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers' Willingness to Pay;Acquisti;Journal of Interactive Marketing,2011
2. Call of Duty®: Modern Warfare® 3 Sets All-Time Record for the Biggest Entertainment Launch;Activision,2011
3. Obama Runs Ads in 'Madden;Alarkon,2008
4. Violent Video Games: Myths, Facts, and Unanswered Questions;Anderson,2003
5. The Long Tail: Why the Future of Business is Selling Less of More;Anderson,2006