Author:
Deighton John,Kornfeld Leora
Subject
Marketing,Business and International Management
Reference20 articles.
1. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces;Alba;Journal of Marketing,1997
2. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002
3. Psychological implications of customer participation in co-production;Bendapudi;Journal of Marketing,2003
4. Ad Lib: When Customers Create the Ad;Berthon;California Review of Management,2008
5. Interactive marketing: Exploring the Age of Addressability;Blattberg;Sloan Management Review,1991
Cited by
227 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献