Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years-Reference-Cited by-同舟云学术

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Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Published:2009-02 Issue:1 Volume:23 Page:11-22
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Varadarajan Rajan,Yadav Manjit S.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference80 articles.

1. Creating and nurturing a premier e-business;Anderson;Journal of Interactive Marketing,1999

2. Blogs will change your business;Baker;Business Week,2005

3. Beyond blogs: what business needs to know?;Baker;Business Week,2008

4. Consumers in a multichannel environment: product utility, process utility, and channel choice;Balasubramanian;Journal of Interactive Marketing,2005

5. The state of interactive marketing in seven countries: interactive marketing comes of age;Barwise;Journal of Interactive Marketing,2005

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