Author:
Dholakia Utpal M.,Kahn Barbara E.,Reeves Randy,Rindfleisch Aric,Stewart David,Taylor Earl
Subject
Marketing,Business and International Management
Reference71 articles.
1. Almeida, Stefania Ordovas de, Utpal M. Dholakia, and Jose Mazzon (2009), “The Mixed Effects of Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities,” working paper, Rice University.
2. Customer Channel Migration;Ansari;Journal of Marketing Research,2008
3. Goal Setting and Goal Striving in Consumer Behavior;Bagozzi;Journal of Marketing,1999
4. Consumers in a Multichannel Environment: Product Utility, Process Utility, and Channel Choice;Balasubramanian;Journal of Interactive Marketing,2005
5. Knowledge and Organization: A Social-Practice Perspective;Brown;Organization Science,2001
Cited by
186 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献