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A neural network application to consumer classification to improve the timing of direct marketing activities

  • Published:2005-10 Issue:10 Volume:32 Page:2595-2615
  • ISSN:0305-0548
  • Container-title:Computers & Operations Research
  • language:en
  • Short-container-title:Computers & Operations Research

Author:

Kaefer Frederick,Heilman Carrie M.,Ramenofsky Samuel D.

Publisher

Elsevier BV

Subject

Management Science and Operations Research,Modeling and Simulation,General Computer Science

Reference54 articles.

1. A search for the constants;Cook;Journal of Consumer Marketing,1984

2. After all you've done for your customers, why are they still not happy?;Stewart;Fortune,1995

3. Customer profitability analysis;Mulhern;Journal of Interactive Marketing,1999

4. Neural networks & their applications in marketing management;Venugopal;Journal of Systems Management,1994

5. On using demographic variables to determine segment membership in logit mixture models;Gupta;Journal of Marketing Research,1994

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