Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy

Author:

Giri B.C.,Roy B.,Maiti T.

Funder

Council of Scientific & Industrial Research (CSIR), Government of India

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference48 articles.

1. Competition among supply chains: Implications of full returns policy;Ai;International Journal of Production Economics,2012

2. A model for multiple brand choice;Baltas;European Journal of Operational Research,2004

3. The influence of product variety on brand perception and choice;Berger;Marketing Science,2007

4. Supply chain coordination with contracts;Cachon,2003

5. Supply chain coordination and revenue sharing contract: Strengths and limitations;Cachon;Management Science,2005

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