1. Understanding visual metaphor: The example of newspaper cartoons;El Refaie;Visual Communication,2003
2. Pictorial Metaphor in Advertising;Forceville,1996
3. Forceville, C. (2008). Pictorial and multimodal metaphor in commercials. In E.F. McQuarrie & B.J. Phillips (Eds.), pp. 178-204.
4. Articulating a new framework for visual rhetoric in advertising: A structural, conceptual and pragmatic investigation;Gkiouzepas;Journal of Advertising,2011
5. The Body in the Mind: The Bodily Basis of Meaning Imagination and Reason;Johnson,1987