Marketing through Spirituality: A Case of Patanjali Yogpeeth

Author:

Kumar Vinod,Jain Ankit,Rahman Zillur,Jain Akhil

Publisher

Elsevier BV

Subject

General Medicine

Reference15 articles.

1. Ansoff, H. (1957). Strategies for diversification. Harvard Business Review, 25(5), 113-125.

2. Case, P. & Gosling, J. (2010). The spiritual organization: critical reflections on the instrumentality of workplace spirituality. Journal of Management, Spirituality & Religion, 7(4), 257-282.

3. Corner, P.D. (2009). Workplace spirituality and business ethics: insights from an eastern spiritual tradition. Journal of Business Ethics, 85(3), 377-389.

4. Haq, F. & Wong, H.Y. (2010). Is spiritual tourism a new strategy for marketing Islam?. Journal of Islamic Marketing, 1(2), 136-148.

5. Haq, F., Jackson, J. and Wong, H.Y. (2008). Marketing spiritual tourism: qualitative interviews with private tourism operators in Pakistan. Marketing: Shifting the focus from mainstream to offbeat, ANZMAC, pp. 1-12, Sydney, Australia.

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