Customer Experience Management: An Exploratory Study on the Parameters Affecting Customer Experience for Cellular Mobile Services of a Telecom Company

Author:

Joshi Sujata

Publisher

Elsevier BV

Subject

General Medicine

Reference26 articles.

1. Asia Pacific Journal of Marketing and Logistics, Volume 24, Issue 4(2012-08-25).s

2. Bairsto, A. (2009) ‘Customer retention and churn management’, Chorleywood Consulting, ISBN-10 1903950252; ISBN-13 978 1903950258.

3. Barlow, J., & Maul, D. (2000). Emotional Value–Creating Strong Bonds with Your Customers. San Francisco, USA: Berrett-Koehler Publishers.

4. Belk, R.W., Wallendorf, M., & Sherry, J.F. (1989). The Sacred and the Profane in Consumer Behavior:Theodicy on the Odyssey. Journal of Consumer Research, 16(1), 1-37. .

5. Blythe, J. (1997). The Essence of Consumer Behaviour. London: Prentice-Hall.

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