Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia

Author:

Bakar Mohd Syuhaidi Abu,Bidin Rosmiza

Publisher

Elsevier BV

Subject

General Medicine

Reference45 articles.

1. Abdullah, M.Y. H. (2004). Adoption of cellular phone among young adults: A study among youths in the Klang Valley, Malaysia. Paper presented at the The Mobile Communication and Social Change.

2. Adham, K.A., Said, M.F., Ramlee, S., & Hannien, S. (2008). e-Pay Malaysia: Asian expansion and challenges. Asian Journal of Case Research, 1(2), 101-129.

3. Ahmad, M.S. (2000), “Malaysia”, in Lacaba, J.F. (Ed.), The Films of ASEAN, ASEAN Committee on Culture and Information, Quezon City.

4. Ajzen, I., and Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behaviour. Englewood Cliffs, N.J., Prentice-Hall.

5. Asur, S. & Huberman, B.A. (2010). Predicting the Future With Social Media. Retrieved from http://arxiv.org/abs/1003.5699.

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