Analitical Approach to Neuromarketing as a Business Strategy-Reference-Cited by-同舟云学术

Analitical Approach to Neuromarketing as a Business Strategy

Published:2013-11 Issue: Volume:99 Page:517-525
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Burgos-Campero Asela A.,Vargas-Hernandez José G.

Publisher

Elsevier BV

Subject

General Medicine

Reference21 articles.

1. Bonete, E., (2010) Neuroética práctica. España: Desclée De Brouwer.

2. Braidot, N. (2005). Neuromarketing/Neuroeconomia y negocios. Madrid, España: Puerto NORTE-SUR.

3. El error de Descartes;Damasio,1994

4. Dragolea, L. and Cotîrlea D. (2011).Neuromarketing-Between influence and manipulation.Polish Journal of Management Studies. Vol. 3, pp. 79-89.

5. Erk, S., Spitzer, M., Wunderlich, A., Galley, L., & Walter.H. (2002). Cultural objects modulate reward circuitry. NeuroReport. Vol. 13, n. 18, pp. 2499-2503. doi: 10.1097/01.wnr.00000.48542.1213.60.

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