Determinants of Mobile Commerce Customer Loyalty in Malaysia

Author:

Lee Weng Onn,Wong Lai Soon

Publisher

Elsevier BV

Subject

General Medicine

Reference51 articles.

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3. Byrne, B.M. (2010). Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming, (2nd ed.), New York, NY: Taylor & Francis Group.

4. A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the U.S. and Korea;Cho;International Business & Economics Research Journal,2009

5. Customer satisfaction factors of mobile commerce in Korea;Choi;Internet Research,2008

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