1. Is the purpose of the organization to create satisfied customers? No!;Anderson;Marketing and Research Today,1991
2. Trouble in paradigms: RoboBuyer versus The Blob—Part I;Anderson;Marketing and Research Today,1992
3. Trouble in paradigms: RoboBuyer versus The Blob—Part II;Anderson;Marketing and Research Today,1992
4. Expanding the domain of marketing;Anderson,1992
5. Marketing in the age of intelligence: The case for control;Anderson;European Journal of Marketing,1991