Consumer trust repair: A critical literature review

Author:

Bozic Branko

Publisher

Elsevier BV

Subject

Strategy and Management

Reference100 articles.

1. When good brands do bad;Aaker;Journal of Consumer Research,2004

2. Dictionary;American Marketing Association,2016

3. Research on trust: A bibliography and brief bibliometric analysis of the special issue submissions;Arnott;European Journal of Marketing,2007

4. Trust-current thinking and future research;Arnott;European Journal of Marketing,2007

5. Repairing trust in organizations and Institutions: Toward a conceptual framework;Bachmann;Organization Studies,2015

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