The World Cup, sport sponsorship, and health-Reference-Cited by-同舟云学术

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The World Cup, sport sponsorship, and health

Published:2006-06 Issue:9527 Volume:367 Page:1964-1966
ISSN:0140-6736
Container-title:The Lancet
language:en
Short-container-title:The Lancet

Author:

Collin Jeff,MacKenzie Ross

Publisher

Elsevier BV

Subject

General Medicine

Reference7 articles.

1. Using the Olympics and FIFA World Cup to enhance global brand equity;Madrigal,2005

2. British American Tobacco and Formula One;Carlyle;BMJ,2004

3. Salter G. 555 Football Special. 15 Jun 1989. British American Tobacco. Bates No. 301634692/4694. Guildford depository. Available from JC.

4. China tobacco brand gets kicks out of Real;McGregor;Financial Times,2003

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