An innovation model of alumni relationship management: Alumni segmentation analysis-Reference-Cited by-同舟云学术

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An innovation model of alumni relationship management: Alumni segmentation analysis

Published:2018-01 Issue:1 Volume:39 Page:150-160
ISSN:2452-3151
Container-title:Kasetsart Journal of Social Sciences
language:en
Short-container-title:Kasetsart Journal of Social Sciences

Author:

Rattanamethawong Natthawat,Sinthupinyo Sukree,Chandrachai Achara

Funder

Graduate School of Chulalongkorn University

Publisher

Kasetsart University and Development Institute

Subject

General Social Sciences

Reference12 articles.

1. Customer relationship management model in higher education: A case of Malaysia;Ahmadi;Today Science Journal of Humanity,2013

2. Federal tax policy and charitable giving;Clotfelter,1985

3. Effective segmentation of university alumni: Mining contribution data with finite-mixture models;Durango-Cohen;Research in Higher Education,2014

4. Data mining concepts and techniques;Han,2012

5. Alumni characteristics that predict promoting and donating to alma mater: Implications for alumni relations;Hanson,2000

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4. Data Mining Studies in Education: Literature Review For The Years 2014-2020;Bayburt Eğitim Fakültesi Dergisi;2021-04-03

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