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Customer perceived value in the software business

  • Published:2012-01 Issue:1 Volume:23 Page:26-35
  • ISSN:1047-8310
  • Container-title:The Journal of High Technology Management Research
  • language:en
  • Short-container-title:The Journal of High Technology Management Research

Author:

Helander Nina,Ulkuniemi Pauliina

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Information Systems and Management,Strategy and Management,Computer Science Applications

Reference41 articles.

1. Customer relationships and the small software firm. A framework for understanding obstacles faced in marketing;Alajoutsijärvi;Information Management,1999

2. Analysing high technology adoption and impact within public supported high tech programs: An empirical case;Albors-Garrigos;The Journal of High Technology Management Research,2009

3. Strategic planning in small high tech companies;Berry;Long Range Planning,1998

4. Combining technology and corporate strategy in small high-tech firms;Berry;Research Policy,1998

5. Capture and communicate value in the pricing of services;Berry;Sloan Management Review,1996

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