Brand logo symmetry and product design: The spillover effects on consumer inferences-Reference-Cited by-同舟云学术

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Brand logo symmetry and product design: The spillover effects on consumer inferences

Published:2019-04 Issue: Volume:97 Page:1-9
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bettels Jannick,Wiedmann Klaus-Peter

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Effects of design symmetry on perceptions of brand personality;Bajaj;ACR North American Advances,2014

3. Beyond beauty: Design symmetry and brand personality;Bajaj;Journal of Consumer Psychology,2018

4. Conflict, arousal, and curiosity;Berlyne,1960

5. Aesthetics and psychobiology;Berlyne,1971

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