A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services

Author:

Sánchez-Franco Manuel J.,Navarro-García AntonioORCID,Rondán-Cataluña Francisco Javier

Funder

Junta de Andalucía

Publisher

Elsevier BV

Subject

Marketing

Reference80 articles.

1. Improving the naive Bayes classifier via a quick variable selection method using maximum of entropy;Abellán;Entropy,2017

2. Applications of data mining in retail business;Ahmed;Information Technology: Coding and Computing,2004

3. Accounting for customer satisfaction in measuring hotel efficiency: Evidence from the US hotel industry;Assaf;International Journal of Hospitality Management,2012

4. Data mining techniques second edition – For marketing, sales, and customer relationship management;Berry,2004

5. Internet forums as influential sources of consumer information;Bickart;Journal of Interactive Marketing,2001

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