Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness-Reference-Cited by-同舟云学术

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Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness

Published:2015-05 Issue:5 Volume:68 Page:919-924
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Qu Riliang,Zhang Zelin

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

1. Multiple regression: Testing and interpreting interactions;Aiken,1991

2. Estimating non-response bias in mail surveys;Armstrong;Journal of Marketing Research,1977

3. State versus action orientation and the theory of reasoned action: An application to coupon usage;Bagozzi;Journal of Consumer Research,1992

4. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

5. Managing across borders: The transnational solution;Bartlett,1989

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