The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance-Reference-Cited by-同舟云学术

The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance

Published:2019-06 Issue: Volume:99 Page:524-533
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wu Jie^ORCID,Ma Zhenzhong,Liu Zhiyang

Funder

National Natural Science Foundation of China

Macao Foundation

University of Macau

Publisher

Elsevier BV

Subject

Marketing

Reference77 articles.

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