Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality

Author:

Das Gopal,Agarwal James,Malhotra Naresh K.,Varshneya Geetika

Publisher

Elsevier BV

Subject

Marketing

Reference67 articles.

1. Attachment styles and ethical behavior: Their relationship and significance in the marketplace;Albert;Journal of Business Ethics,2009

2. Brand passion: Antecedents and consequences;Albert;Journal of Business Research,2013

3. Organizational identity;Albert;Research in Organizational Behavior,1985

4. Love and the expansion of the self: Understanding attraction and satisfaction;Aron,1986

5. Love and expansion of the self: The state of the model;Aron;Personal Relationships,1996

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