Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns-Reference-Cited by-同舟云学术

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Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns

Published:2019-01 Issue: Volume:94 Page:56-64
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Sung Jin Kyung^ORCID,Park Jimi,Yoo Shijin

Publisher

Elsevier BV

Subject

Marketing

Reference56 articles.

1. Building strong brands;Aaker,1996

2. Customer satisfaction, market share, and profitability: Findings from Sweden;Anderson;Journal of Marketing,1994

3. Downside risk;Ang;The Review of Financial Studies,2006

4. The long-term effect of marketing strategy on brand sales;Ataman;Journal of Marketing Research,2010

5. Myopic loss aversion and the equity premium puzzle;Benartzi;Quarterly Journal of Economics,1995

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1. Dynamics of resource allocation–firm performance relationship: Panel autoregressive distributed lag approach;Managerial and Decision Economics;2024-04-17

2. Advertising and financial performance: insight from a competitive market in Africa;Measuring Business Excellence;2023-09-08

3. The interface between marketing and R&D based on process management;International Journal of Technology Management;2023

4. Forced to play too many matches? A deep-learning assessment of crowded schedule;Applied Economics;2022-12-29

5. The impact of strategic emphasis on the readability of narrative information in annual reports;Pacific Accounting Review;2022-12-05

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