1. Managing brand equity;Aaker,1991
2. The resource-based theory: Dissemination and main trends;Acedo;Strategic Management Journal,2006
3. Social capital: Prospects for a new concept;Alder;Academy of Management Review,2002
4. Strategic assets and organizational rent;Amit;Strategic Management Journal,1993
5. The Participatory Generation of Information Rents and the Theory of the Firm;Aoki,1990